Featured
Projects
Selected projects featuring Estefania's wide range of technical and conceptual skills, including: creative direction, art direction, video producing, graphic design, illustration, video editing, and motion graphics.
Panda Express partnered with Pixar and Disney for a co-promotional campaign tied to the release of Turning Red on Disney+. Audiences were invited to "Embrace Your Inner Panda" with a limited-time Panda Cub Meal, featuring exclusive Turning Red packaging and giveaway stickers. Estefania led the creative direction for all print and digital elements of the campaign, overseeing the design and execution of POS materials, website, email campaigns, social media assets, and packaging—including the creation of a new character pose for the meal packaging. She also collaborated on the development and production of the AV spot.
Harney & Sons collaborated with The Walt Disney Studios on several co-promotional campaigns for films such as Death in the Nile, A Haunting in Venice, and Peter Pan & Wendy. Estefania led the creative development, illustration, and final design for the tea packaging, bringing the essence of each film to life through her designs.
Zenni showcased its latest collection of glasses in its co-promotional campaign with Free Guy, empowering viewers to become the heroes of their own stories. Estefania conceptualized the key visuals for the campaign, driving the creative direction for all assets. She also spearheaded the idea to integrate the film's VFX and first-person POV elements to enhance viewer engagement, collaborating closely on the development and execution of the campaign spot.